I SALONI WORLDWIDE 2015
MOSCOW – CROCUS EXPO
14-17 October 2015
Another important international event has just ended, confirmation for Olivari to be the undisputed spokesman of the Made in Italy.
As usual I Saloni Moscow is a test bench for the innovations introduced by the brand at the Milan’s Salone del Mobile in April.
Were then presented, along with best-sellers, Open by OMA/Rem Koolhaas, Chevron by Zaha Hadid and Crystal by Marcel Wanders, handles that impressed interior designers and architects not only for aesthetics, but also to the conceptual values and inherent quality. Projects very diverse between them.
For OMA/Rem Koolhaas s the reduction of the handle to its components elementary – the neck and the lever – and the infinite combinations, for Hadid is a tribute to his first project in USA in New York, while Wanders for this item is the compendium of the history of a company and of craftsmanship for over 100 years on the market.
Russia and the countries of its market are extremely difficult and complex but at the same time full of opportunities. For these reasons Olivari decided to guard it directly, to convey the value of the brand and its philosophy.
The I Saloni Moscow are also an occasion to remember that Olivari is innovation. A commitment, a promise that is renewed every year!